Nurturing

           A true sense of caring is created by a combination of colors that are fragile, soft and tender. Arrangements in pastel shades and the softest yellows, peaches, warm pinks, creamy whites and subtle greens make us feel safe, snug and loved. Consider a nurturing floral arrangement for a new mother, a sick friend or a grieving loved one – anyone who would benefit from a caring, loving embrace. More information.

Romantic

           A sensation of intimacy, nostalgia and comfort is captured in this color palette, a blend of delicate warm and cool colors with lavenders and pinks at its heart. Romantic arrangements express loving sentiments and admiration to mothers, sisters, grandmothers, aunts, best friends, significant others and brides-to-be. More information.

Sensuous

           The rich, luxurious color combinations of the sensuous palette set the mood for sophisticated, passionate and even seductive settings. Robust reds and purples, hot pinks and spicy oranges are at the soul of this dynamic floral feeling. Consider a sensuous arrangement for a very special evening or an elegant dinner party – anywhere you want to feel magnetic and extravagant. More information.

Tranquil

           Serenity and relaxation are the essence of this color scheme. Its peaceful palette, reminiscent of sky and sea, is dominated by clear, light shades of green, misty blues and other cool hues. A vase of tranquility is perfect for busy moms, harried professionals and those who seek a moment of calm from life's stressful situations. More information.

Whimsical

           Fun-loving, free-spirited, playful feelings are conveyed by the whimsical palette, which is characterized by bold, contrasting colors. Floral arrangements featuring these hues set an upbeat tone and are ideal for birthdays, graduations, promotions and other celebrations. More information.

University Research Indicates Flowers and Plants Promote Innovation, Ideas

           According to business experts, the key to gaining the competitive edge in the modern economy is easy to understand - a happy, productive workforce. And, while sometimes the easiest notions can be the most difficult to achieve, a recent scientific study finds that nature can hold the secret to business success.

           Roger Ulrich, Ph. D., behavioral scientist and the study's lead researcher, shared the exciting findings with recent convention attendees, including these highlights:
         - Problem solving skills, idea generation and creative performance improve substancially in workplace environments that include flowers and plants.
         - Specifically, both men and women who work in environments with flowers and plants demonstrate more innovative thinking as compared to an environment with art sculpture or no decorative objects.
         - Men who participated in the study generated 15 percent more ideas when working in environments with flowers and plants that one without.
         - While males generate more overall ideas with flowers and plants, the research shows that females generate more creative, flexible solutions to problems in workplace environments with flowers and plants.

Click to read the full article.

How to be the Savviest, Most Sophisticated Gift Giver of All Time

          Introducing The Hip Giver's Guide, a month-by-month resource to flowers that are in style, a library of flower and plant varieties, holiday tips and advice, fresh floral research and much, much more. The Hip Giver's Guide is ideal for those who want tips on how to choose a local florist, read up on popular varieties of flowers, get design ideas and more.
           Available in both online web page and PDF file.

University Study Links Flowers to Senior Citizens' Well Being

Research Shows Flowers Boost Seniors' Happiness, Memory, Social Networks

ALEXANDRIA, VA - Everyday, America's aging population - 40 million and rising - faces the challenges of growing older, including depression, memory loss and social withdrawal. As a concerned nation, we are continually exploring new means to ease daily-life anxieties. Researchers at Rutgers, The State University of New Jersey, released the results of a six-month behavioral study on the health effects of flowers on senior citizens. The study demonstrates that flowers ease depression, inspire social networking and refresh memory as we age.

"The results are significant because as our nation grows older and life becomes more stressful, we look for easy and natural ways to enhance our lives - and the lives of our aging parents," said Dr. Jeannette Haviland-Jones, lead researcher and director of the Human Development Lab at Rutgers. "Now, one simple answer is right under our noses."

This research follows a study conducted in 2000, which links flowers to greater happiness and life satisfaction in women. In 2001, the Rutgers team set out to explore the effects flowers would have on senior citizens, who experience different living situations and greater life changes.

Prevention in a Bud, Not a Bottle
More than 100 seniors participated in the Rutgers research study, in which some received flowers and others did not. The results shed new light on how nature's support systems help seniors cope with the challenges of aging. The results are as follows:

1. Flowers Decrease Depression. Study participants showed a significant increase in happiness and positive moods when flowers were present.
2. Flowers Refresh Recent Memory. Seniors performed higher on everyday memory tasks and experienced enriched personal memories in the presence of flowers.
3. Flowers Encourage Companionship. Seniors who received flowers re-engaged with members of their communities and enlarged their social contacts to include more neighbors, religious support and even medical personnel.

"Instinct tells us that flowers lift our spirits, but, their effects on seniors are especially profound, if not surprising," said Haviland-Jones.

New Evidence Sprouts Up
Specifically, 81 percent of seniors who participated in the study reported a reduction in depression following the receipt of flowers. Forty percent of seniors reported broadening their social contacts beyond their normal social circle of family and close friends. And, 72 percent of the seniors who received flowers scored very high on memory tests in comparison with seniors who did not receive flowers.

"Happier people live longer, healthier lives and are more open to change," said Haviland-Jones. "Our research shows that a small dose of nature, like flowers, can do a world of wonder for our well-being as we age."

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Background
The Flowers & Seniors Study (2001) is the second floral research project conducted by Jeannette Haviland-Jones, Ph.D., professor of psychology, Project Director, Human Development Lab at Rutgers. Dr. Haviland-Jones is a psychologist and internationally recognized authority in the role of emotional development in human behavior and nonverbal emotional signals and response. In 2000, Haviland-Jones completed the first phase of her research on the emotional impact of flowers on women. The study, known as The Emotional Impact of Flowers, can be viewed at www.aboutflowers.com. The Society of American Florists worked in cooperation with the Rutgers research team, bringing its expertise of flowers to the project.

The Emotional Impacts of Flowers: A Study

In the floral industry we understand the positive impact flowers have on people. To demonstrate this scientifically, SAF partnered with world-renowned researcher Jeannette Haviland-Jones, Ph.D., of Rutgers, The State University of New Jersey, on a groundbreaking study to examine the effect of flowers on human emotion and well being.

The research provides scientific proof that flowers increase happiness and life satisfaction, and lead to increased contact with family and friends.

Specifically, the 2000 SAF-sponsored research reveals the following:

1. Flowers have an immediate impact on happiness. Study participants expressed "true" or "excited" smiles upon receiving flowers, demonstrating extraordinary delight and gratitude. This reaction was universal, occurring in all age groups.

2. Flowers have a long-term positive effect on moods. Specifically, study participants reported feeling less depressed, anxious and agitated after receiving flowers, and demonstrated a higher sense of enjoyment and life satisfaction.

3. Flowers make intimate connections. The presence of flowers led to increased contact with family and friends.

4. Flowers are a symbol for sharing. The study explored where in their homes people display flowers. Once received, arrangements were placed in areas of the home that are open to visitors - such as foyers, living rooms and dining rooms - suggesting that flowers make the space more welcoming and create a sharing atmosphere.

"The symbolic significance and the universal impact of flowers remains its outstanding feature," said Dr. Haviland-Jones. "In my work, I rarely find anything that contributes to such significant mood changes as the floral arrangements did."

List of Common Pet-Unfriendly Plants

          While plants add a touch of color and fragrance to our daily lives they might not be so fun for our furry friends.

          Click to view a comprehensive list of these plants.

Flowers: How to Lengthen the Life of Your Arrangement

          A little extra care can make a big difference for any size flower arrangement or fresh flower bouquet.

          Most floral arrangements last 4-7 days or longer, depending on the flowers used and the care they receive. The Society of American Florists provides these tips for longer-lasting, more vibrant flowers. Click to read the full article.

Frequently Asked Questions

           In this section we will answer the most commonly asked questions from our customers.

Why are Roses so expensive during Valentine's Day?
          Simple supply and demand dictates floral prices just as it does fluctuating gasoline prices and holiday airline tickets. Unfortunately, roses are no exception to this rule. Purchasing tip: Try sending an arrangement that includes red roses as well as other blossoms and you may significantly reduce the cost while still thrilling your loved one on this special day.

Are there Texas homecoming traditions that I should be aware of?
          Originally, mums were given as tributes to returning graduates of a specific school. In Texas, this tradition has evolved into an exchange between current students, their friends, and their family as well. Homecoming tributes to others include spirit sticks, cow bells, plush animals, garters, and, of course, the spectacular beribboned mum that all the girls want to wear on homecoming day.

What type of floral tributes are appropriate for funeral services?
          Standing easels and floor sprays are most frequently sent to mortuaries because of their larger size. However, table pieces and plants are also appropriate. Size considerations are most important and should vary with the location of the services.

How should I take care of my house plant?
          Of course all plants are different, but there are a few rules that can be generally applied. Remember, overwatering can be as detrimental as underwatering. Also, take care not to place your new plant in sunlight as most houseplants prefer indirect or diffused lighting.

Still have a Question?
          Give us a call at (512) 263-1266.